The plastic packaging industry faces mounting shareholder and public pressure to reduce the environmental impact of post-consumer plastic packaging. The recycled plastics market in the United States is positioned for growth; however, developing a reliable supply of post-consumer plastics will be expensive because of problems in the recycling market. Reliance on export markets has limited investment in domestic recycling capacity, local collection programs vary considerably, and many consumers are ignorant about what can be recycled.

In September 2019, in an article entitled “The Market Has Spoken: Coal Is Dying,” Matt Egan of CNN Business wrote, "President Donald Trump has gutted regulations on the coal industry, falsely claimed that windmills cause cancer and installed a former coal lobbyist to lead the [U.S. Environmental Protection Agency] EPA. In the face of those efforts to rescue coal country, America’s aging fleet of coal-fired plants continues to shrink. New plants are not getting built. Trump’s vow to rip up environmental rules has been overwhelmed by an even more powerful force: the free market.