Social Norms and Individual Environmental Behavior
Editors' Summary: In this Article, Prof. Ann Carlson argues that although appealing to environmental values as a means to instill behavioral change will, in most instances, work less well than reliance on other regulatory tools, voluntary behavioral change may nevertheless be necessary either to achieve marginal environmentally friendly behavior or because no good regulatory alternative exists. She therefore evaluates those circumstances in which there may be no alternative but to rely on voluntary behavioral change and suggests ways to increase such change.